Weight Watchers International, which counts Oprah Winfrey among its biggest shareholders, is getting into the meal-kit business.
The weight-loss company announced Thursday that it plans to roll out meal kits — boxes that include fresh, pre-measured ingredients that you cook at home — at supermarkets during the second half of this year. Weight Watchers is working with the Ventura, Calif.-based meal kit company FreshRealm.
Weight Watchers hasn’t released pricing information.
The news comes three days after Walmart announced plans to sell its own line of meal kits at 2,000 stores nationwide by the end of this year.
[irp posts=”3669″ name=”Weight Watchers Smart Points Food List for Walmart Groceries”]
Meal kits have grown in popularity as Americans increasingly look for the convenience of using pre-prepped meal ingredients. This $2.5 billion industry is expected to grow 20% annually, according to Pentallect, a Chicago-based food industry consultancy.
Here’s the new Walmart and Weight Watchers launch meal kits:
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