ATLANTA (WSET) — Chick-fil-A is making a move to dominate its customer’s lives by launching a meal-kit service.
You heard it right.
The chain announced Monday that it would begin selling “Mealtime Kits” at 150 restaurants in the Atlanta area next month.
That would make it the first fast-food chain to offer a service like that.
The meal kits would be comparable to those from Blue Apron or Home Chef and would include fresh, pre-measured ingredients – and they can be bought at Chick-fil-A drive-thrus or counters or the company’s app.
Chick-fil-A officials said they are starting with five meal kits with rotating availability that will include chicken parmesan, chicken enchiladas, crispy Dijon chicken, pan-roasted chicken, and chicken flatbread.
Each meal kit will serve two people and costs $15.89.
They are intended to be prepared in 30 minutes or less.
“We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store,” Michael Patrick, an innovation program lead at Chick-fil-A, said in a statement. “They simply pick up a Mealtime Kit at their convenience — for example, when they’re already at a Chick-fil-A restaurant grabbing a breakfast or lunch, or in the drive-thru on their way home.”
The kits will be available only in Atlanta until mid-November, and based on how popular they are, Chick-fil-A may roll them out more widely in the future.
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